Multi-platform and Transmedia

Mum and I a few years back. Molló (El Ripollès)

Fictional reality for a pragmatist

I grew up making fun of kids who believed in fairy-tales, princesses and Santa Claus. I did enjoy reading fiction when I was about 9 years of age, but only if it would enlighten me about the historical nature of things, so at a very early age I chose to read non-fiction.

Many years later I went to study law and international relations, aiming to become a foreign correspondent. Although I abandoned this dream for a moment it ended up coming true and took me to Australia.  I went back to Uni to gather some knowledge about the country I was to report about, and also explored the intricacies of communication theories.
I didn’t believe in objectivity but strove to be as accurate, impartial and detached as I could when writing my stories in a linear, simplistic narrative for the audience/editors to understand.
I didn’t like fiction movies and very seldom enjoyed animation films. I’d never played an ‘augmented reality game’ and gave up ‘Second Life’ half an hour after registering, having been incapable of getting that stupid woman with long legs out of Help Island and start to play.

In 2009, in Sydney, I realised all of the above was part of my past. I had been going through a bit of a personal process and because I do like a challenge and by then I already believed in fairytales : -) I enrolled in the first post graduate Multiplatform Content Course offered by AFTRS (Australian Film Television and Radio School) and directed by Gary Hayes (Personalizemedia)- “Innovation Lab Director, Emergent Media Maker, Virtual World creator, Blogger, YouTuber, Multi-instruMentalist, Metaversian, Harpist” – (I say: OMG!) and also taught by Jennifer Wilson (The Project Factory) “Mobile specialist. Cross-platform devotee. Determined to create conversations with individuals across multiple devices”.

Then I met Justin Ellis,  a friend of a friend, who said he was very interested in knowing what there was to learn. We did a deal: I’d publish the notes I’d take during the course if he edited my English. (But he liked the stream of consciousness, the way it was and thought that, maybe, if he did do it, it would improve his rhythm in Spanish. Ed.) ;-0  I kept only a few notes:

coogee-beach-sydney-sandstorm_3945401647_oDerrida at the Oxford Scholar. Our special guest that day was Dr. Katherine Blashki, the then director of Research and Education at AFTRS and a former Jungian practitioner (from what I understood, that meant she used to be a psychologist and based her practice on Carl Jung’s theories)…

IMG_0141Business & audiences or where is the money? Chris Anderson says the good thing about the Internet is that “it is free”. “Free because it gives us freedom and free because we can now do gratis some things that used to be very expensive”….
183_8395Long tailing stories… or brands. We were exploring how the Message gets to the Audience, as happens when you’re studying Communication, but this time the process was a bit more complex and the exploring a bit more practical.
 phone searchimondo. At AFTRS, in Sydney in 2010, I designed imondo the seed of CitizenSqKm, finally developed in Barcelona in 2014, an ongoing project in Km2 Poblenou. iMondo was a: hyperlocal and global community interested in the arts, traditions and culture where people can exchange information, services and goods. It aggregates a refined and structured search engine, a…
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